ROLE: Packaging Designer
OBJECTIVE: To create easy-to-gift, innovative, and fun packaging as an extension to the previous Story Heart Pendants to make these little coordinating necklaces stand out in the collection.
SOLUTION: To differentiate these from the previous Story Heart Pendants in the collection, the silver gift box that was used previously evolved. Through the concepting phase, it was decided to make these stand apart yet cohesive with the product line. The new packaging structure emphasized the aspect of gifting through a clever gift box design that serves as a way to display the product and able to change to be a special gift box including tissue paper inside the packaging for a giftable solution. Images, sentiment, and the silver color from the previous product line packaging were used to coordinate as an extension.