Art and Science
Naomi’s Village Nonprofit Campaign
CLIENT: Naomi’s Village for The Cause Agency
ROLE: Graphic Designer
OBJECTIVE: To create a brochure mailer with a set of cards about each child that is a part Naomi’s Village. The call to action includes both donations to fund their mission of rescuing orphaned children in Africa and the sponsorship of an individual child from the program.
OVERVIEW: Keeping with branding standards and previous collateral used by Naomi’s Village, the red and two shades of blue were used throughout the brochure and sponsorship cards. This was also applied as a filter over the photos in a more eye-catching and colorful way compared to past photos.
The design blocks out the individual copy in a dynamic way on both the brochure with the sponsorship cards. Each card varies with information about the child represented such as their photo, name, age, and a short bio about each potential child looking for a sponsor.
