CLIENT: Naomi’s Village for The Cause Agency
ROLE: Graphic Designer
OBJECTIVE: To create a brochure mailer and a set of cards about each of the children as a nonprofit campaign. The call to action include both donations and sponsoring an individual child from the program to help fund their mission of rescuing orphaned children in Africa.
OVERVIEW: Keeping with branding standards and previous collateral used by Naomi’s Village, the red and two shades of blue were woven throughout the brochure as well as the sponsorship cards. This was also used as a filter over the photos in a more eye-catching and colorful way compared to past photos.
The design blocks out the individual copy in a dynamic way that relates the brochure with the sponsorship cards. Each card varies with information about the child represented.