OVERVIEW: The original Giving Bear had—and continues to have—much success as a single SKU. The product design, message, and the story behind this bear is aimed towards children but has found purpose and meaning for people of all ages.
The messaging behind the Giving Bear is what drove the expansion of the line. The large scale Jumbo Giving Bear makes a statement, while the Giving Baby Blanket kept the message of comfort, safety, and bravery in a functional form with the soft fabric contrasting from the tactile nature of the corduroy corner, both important fabrics used for the previous Giving Bear. With the addition of the Mini Giving Bears, special messages that cover a wide range of moments and events for are meant to be a more tailored gift.