ROLE: Packaging Designer and Photoshoot Art Director
OBJECTIVE: To design packaging for a collection of booties based on barnyard animals. An important callout to the product is that each bootie asks and says the sound of the animal on the bottom for interactive learning and bonding.
SOLUTION: To play off the theme of barnyard animals, the backercard was designed to be in the shape of a barn that also was designed to show the words on the bottom of the booties. The size of the backercard was determined by an existing displayer, which was altered to be 2-sided in order to fit this collection.
Showing the product in use through photography on the POP calls out the special feature while providing the consumer with an instant read about the product.